Jessica Farrugia
Toys and Novelties Rebrand
*This is a personal project using this brand name as a demo name for my portfolio. This is how I would update the brand in my opinion and my style.
No revenue was gained from this rebrand and no merchandise was sold using this style guide.
All design ideas, style guides, website prototype, icons, logos and campaigns where made by Jessica Farrugia, (aka Linjetta).
About the Project
The aim of this project was to spice up the already existing logo and create a new fun, innovative brand identity for Spells, a toy shop/stationary found in Malta.
The concept identity was to revamp the old logo into a new, functional and comprehensible logo that kids would grow up with and love. This project was my take on the current identity of the shop, to practice my skills on the existing identity and to test the waters with mockups and web design.
Style Guide
Website Mockup
Mockups
