Jessica Farrugia
Invicta
*This is a personal project using this brand name as a demo name for my portfolio. This is how I would update the brand in my opinion and my style.
No revenue was gained from this rebrand and no merchandise was sold using this style guide.
All design ideas, style guides, website prototype, icons, logos and campaigns where made by Jessica Farrugia, (aka Linjetta).
About the Project
The aim of this project was to rebrand the Invicta Ltd. logo, creating clarity and reaching high functionality. Due to lack of guidelines, colours, and style guides, I wanted to focus on creating a set of guides and rules along with a set of files that can be used for future branding purposes such as stickers, stamps, prints, clothing and more.
The rebrand was a concept and as stated before no revenue was gained from this project. The sole purpose was to showcase my take on the brand's already existing identity and modernize it to today's logo standards.
Style Guide
These are a few pages from the style guide to have an idea of how the logo was created and from what font and inspiration it was derived from.
Mockups
The products chosen for this rebrand were some of the most commonly used items such as the sticker on the van, business cards, letter heads, and email stamps.
